International Business · IBSM Maastricht
Marketing strategist, project manager, and lifelong learner. I document my growth honestly — from first steps to complex client work across four portfolio levels.
About Me
I'm currently studying International Business at IBSM Maastricht in the Netherlands — a programme built around real challenges, real clients, and honest reflection at every step. Over the past two years, I've moved through four portfolio levels, each one pushing me to apply what I know in situations that don't come with a clear answer.
Somewhere along that journey, a pattern kept showing up. Whether I was coordinating a team across time zones, building a project plan from scratch, or untangling a chaotic brief from a client — I was the one creating structure where there wasn't any. I started noticing I didn't just manage the work; I looked for the logic in it, mapped it out, and made it move.
That's when project management stopped feeling like a role and started feeling like something I was already doing naturally. The Gantt charts, the stakeholder communications, the risk planning, the feedback loops — none of it felt like extra work. It felt like thinking clearly.
What drives me now is the same thing that's driven me through every challenge in this programme: the belief that strategy and order aren't constraints — they're what make ambitious things actually happen.
Tools I Work With
Currently Learning
Portfolio · Projects
Marketing · Organisation & People
Led project management for a podcast helping international students navigate university life in the Netherlands. Built the Gantt chart in Excel, assigned tasks across teammates, and ran structured feedback sessions with the group.
Marketing · Research-based Consultancy
Researched the ethics and business case of AI influencers for a live "Marketing in Action" community event. Produced a Canva blog titled Who Will Be Your Next Influencer? and presented to coaches and peers — praised by three coaches.
Culture & International Business Context
Applied the W-Curve model to document my own cultural adjustment as an international student. Mapped personal experiences across adjustment phases and produced a presentation used for future podcast content planning.
Marketing · Research Consultancy · Collaboration
Delivered a full marketing consultancy for a café client in Morocco. Conducted competitive analysis of three local competitors, built a SWOT analysis, designed a quarterly social media content calendar, and produced a rebranding strategy covering name, tagline, and colour palette. Presented all deliverables directly to the client across regular meetings — praised by the client and coaches.
Finance · Collaboration
Collaborated in a team of three to research and present the ethical implications of AI robo-advisors in personal finance. The team placed in the top 2 of the event. Produced supporting research documentation and a structured group presentation.
Operations & Supply Chain
Researched the fundamentals of retail supply chain including sustainability, delivery innovation, and AI applications in logistics. Produced a research paper and presentation reviewed by peers across multiple year levels.
Business Opportunities · Business Transformation
Co-developed a full international expansion plan for Mosa targeting the German market. Delivered three distinct marketing strategies with custom KPIs, an analytical tracking toolkit, competitor analysis, and a review of German legal and regulatory considerations. Presented findings directly to the Mosa team.
Self-management · Personal Development
Bridged academic research with lived experience by interviewing working mothers. Used peer-reviewed papers from Zuyd Bibliotheek and produced a practical tips guide. Coach Moniek praised it as "really well prepared."
ERS · Community
Researched and presented a carbon emission tracking app to the IBSM community. Included ethical considerations and full credit to app creators. One student confirmed understanding of carbon emission impacts in direct feedback.
Relationship Management · Communication
Designed and delivered a presentation skills session for IBSM peers. Researched frameworks including Talk Like TED, developed do's & don'ts guides, and applied LSD feedback techniques. Students now proactively reach out for coaching.
Business Opportunities · Business Transformation
Consulted an apartment owner in Marbella on maximising rental income. Researched the Spanish real estate market, housing regulations, and rental demand. Presented short-term vs. long-term rental options with full pros/cons analysis and ethical risk assessment. Praised by coach Esther for strong team collaboration and professional client communication.
Business Transformation · Self-management
Led decision-making in a live business simulation, applying research-backed strategies each round. Integrated sustainability measures into every decision cycle, working under time pressure with a multicultural team. Received positive feedback on team dynamics.
Self-management · Personal Development
Completed 14 progressive mini-challenges designed to push personal growth outside comfort zones. Actively shared reflections with the team, generating positive engagement and building confidence in multicultural settings.
Business Opportunities · Business Transformation
Conducted a full digital marketing audit for a vintage fashion brand using SEMRUSH. Identified SEO errors and UX issues on the website. Simultaneously researched sustainable material alternatives evaluated through the Triple Bottom Line framework and mapped competitive dynamics using Porter's Five Forces in the Turkish market.
Business Transformation · Operations
Evaluated process improvement solutions for Medtronic NL, helping reduce Full-Time Equivalent costs. Compared solutions using a structured criteria matrix covering cost, time saved, and supplier availability in the Netherlands.
Self-management · Personal Branding
Built a personal brand strategy around a project management career goal. Redesigned LinkedIn profile through research on how successful PMs position themselves. Created a career roadmap and launched this very portfolio as a showcase.
Every project above comes with a feedback loop — from coaches, clients, and peers. I didn't just collect feedback; I documented it, acted on it, and brought the improved version back for review. That cycle is what I'm most proud of.
Get in Touch
Whether you're a potential employer, a fellow student, or a coach, the easiest way to reach me is through LinkedIn.